AtmosphereCase Study

Streaming TV for businesses, built from scratch

How BAC partnered with Atmosphere to plan, design, and launch the world's largest streaming TV service for businesses — across iOS, Android, Roku, and Web.

The Company

Audio-optional TV for every business

Atmosphere is the world's largest streaming TV service for businesses, offering original, audio-optional TV channels. Atmosphere's TV channels fill the void for businesses in a world dominated by linear cable TV suited for at-home viewing.

Businesses enjoy the value of running their own marketing promotions and house ads within Atmosphere's content by utilizing a simple Digital Signage feature, allowing for further revenue generation. Atmosphere was incubated under Chive Media Group and was spun out in early 2019.

The Challenge

Atmosphere embarked on developing a product along with a streaming platform supporting digital signage. The product was unique and Atmosphere decided to augment the in-house expertise with a partner that could supply the programming and engineering skill set not found in house.

With Atmosphere steering each stage of the project, Bay Area Coders was chosen to be that partner and collaborator.

Client
Atmosphere
Industry
Streaming / Digital Signage
Engagement
Product Planning → Design → Launch
Platforms
iOS, Android, Roku, Web
01

Product Planning

Brainstorm, identify technologies, set roadmap and milestones

02

Design & Implementation

Build product website, digital signage tools, and multi-platform apps

03

Support Infrastructure

Internal analytics monitoring and reporting tools

Phase 1

Product Planning

Bay Area Coders consultants assisted in the brainstorm and identification of optimal technologies to utilize in building out an architecture of the final product. The teams worked collaboratively to set out a road-map and milestones to be achieved maximizing the available expertise.

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Phase 2

Product Design & Implementation

Bay Area Coders UI/UX team engaged in the designing and ultimate build out of a product website, a digital signage tool and multiple iOS, Android and Roku applications. After creating the frontpage, the internal team, in cooperation with Bay Area Coders consultants, created the digital signage tools used by the end customers.

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Multi-Platform Launch

📱
iOS
🤖
Android
📺
Roku
🌐
Web
Phase 3

Support Infrastructure

Upon the creation of the new platform, the team came together to design and develop internal tools for customized analytics monitoring and reporting.

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Atmosphere TV Channels

TV
CHIVE TV
TV
DeepSky TV
TV
Beach Bum TV
TV
Happy TV
TV
Throttle TV
TV
Alpine TV
TV
Motiv8 TV
TV
Escape TV
Impact

What we achieved together

1

Combined expertise of in-house and outsourced teams optimized resources and product quality

2

Significantly reduced time from design to launch, accelerating path to ROI

3

Successful design, development, and launch of iOS, Android, and Roku applications

4

Successful design, development, and launch of atmosphere.tv product website

Ready to work like this?

Whether you need to plan a new product, launch across platforms, or build a streaming infrastructure — we're ready to help.

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